What does, ‘INK is Results’ mean? No gimmicks. No hourly fees. No endless meetings. Just real media coverage with real accountability. Here’s how INK delivers it to you: Great Media Coverage. PR firms are hired for many reasons. But almost all are fired for a single reason: they didn’t deliver media coverage. At INK, getting solid media coverage for our clients is our main focus. Senior level people. Your account will never be handed off to interns or junior account execs. All of INK’s media relations and PR pros have years of experience pitching and placing stories in the media – print, broadcast and online. Many of them were journalists once themselves. Virtual agency. Our PR firm has a small corporate HQ in Kansas City. But most of our people work out of home offices around the country. That means we can tap the best talent no matter where they live. And it means our clients aren’t paying for glimmering offices in New York City or Silicon Valley. Pay for Performance. Simply put, paying for performance means sharing in the financial risk with the client. When we get you lots of media coverage you pay more. When we don’t, you pay less. That’s it. Results, accountability, experience!