When asked 'What do you do?' we'll reply 'We sell fish'.   We sell fish for fishmongers... we sell test drives to car buyers... we sell cakes for bakers... we sell holidays for travel agents... and we generate leads for sales led companies...   Well, you get the idea.   It Has To Be Brilliant is a totally new type of business, a strategic marketing and creative agency that starts with your business objectives, and then builds an offer that's absolutely focussed on helping you achieve your goals. And it goes without saying that 'it has to be brilliant'.