In 1990 WISE (Women in Science and Engineering) Kid-Netic Energy was formed at the University of Manitoba. It has grown to be one of the largest STEM (Science Technology Engineering Math) not-for-profit outreach programs in Canada. Our organization offers science and engineering workshops, clubs and camps to youth from Kindergarten to Grade 12 throughout the entire province of Manitoba. Annually we reach between 25 000 and 50 000 youth depending on funding levels. Our approach is simple – present STEM in messy, memorable and engaging ways so Manitoba youth feel motivated to learn more and more. We reach all Manitoban youth. We particularly target underrepresented youth like girls, Indigenous youth and youth facing socioeconomic challenges. There is a saying, “You can’t be what you don’t see”, and in response to this saying we try and get as many youth doing hands-on, experiential activities with amazing young role models pursuing undergraduate degrees in science and engineering. We envision the youth of Manitoba inspired and empowered by the possibilities of science, engineering and technology. We envision a Manitoba where all youth, regardless of background, gender or socio-economic status are enriched in their science, math and technology education. The young people of today will become Manitoba's vibrant and diverse workforce of leaders tomorrow; these youth will be empowered by their knowledge and appreciation for science, engineering and technology.