SmartZip Predictive Marketing uses big data and scientific analysis to predict which homeowners are most likely to sell their home. SmartZip gives real estate professionals an edge over their competition. When applied to a sophisticated marketing automation platform, agents can focus all of their time building relationships with their target homeowners and less time worrying about consistent marketing. With this powerful combination of big data, predictive analytics and marketing automation, real estate agents and related businesses can now: - Optimize marketing spending by targeting the right audience - Spend more time and energy on best prospects, less time on poor prospects - Get quick brand awareness and credibility - Reach top prospects before other agents know about them - Get access to top prospects in any available territory - Worry less about consistent marketing and lead followup (SmartZip does it for you) - Enjoy increased response rates through unique direct marketing programs - Take advantage of “client use only” sales tools and resources - Build a strong and steady listing business