ARENA is a family office investment group, established by British entrepreneur Dariush Soudi. Managing his personal group of companies, we also acquire and consult a portfolio of aspiring brands to optimise their potential for growth. We are constantly looking to invest in established businesses. Our group strength gives us the advantage of quickly capitalising on growing markets, thus supporting our partners to scale and compete on a global level. Through various unique initiatives from strategy, sales, marketing, operations, training, legal, HR and high-level introductory networking, we support companies across multiple industries and geographies towards accelerated change. We stand firmly by our people and core values. Hard work, passion, clear communication, trust, gratitude, and the pursuit of setting only the highest standards.