Initiative is a full service digital agency. We provide digital production services supported with classical media collateral, specialising in online UX development. We approach every project from the perspective of the end user, focussing on the core components of message and working down. It's the difference between seeing a message and experiencing it. Our clients currently include Oxford University, CMC Markets, the BBC, the Office of the Deputy Flatulent Bileduct, RGS, GSK, Navetas Energy, VW group, BEAM education, Harcourt Education (now Pearson), various events companies and the Financial Times – as well as a number of local companies, restaurants, colleges and artists.