SCOUTS advises senior executives in the business, sports, and national security worlds. We study competitive advantage for a living – where it comes from, how to get it, and how to keep it. We use qualitative and quantitative research to assess strategic positions and identify long-term threats and opportunities. As independent advisors, we give clients an unvarnished view of how they stack up against the competition. We don’t pull punches. The questions we tackle are among the most difficult, sensitive, and consequential that an organization can face. Our work illuminates fundamental strengths and weaknesses, the adequacy of existing ways of doing business, and the forces driving a competition. This is strategic analysis at the highest level. We can partner with many different kinds of organizations, but the one thing we require of every client is a passion for dominating the competition. We work for those who play for keeps.