HOW DO PEOPLE FEEL ABOUT YOUR BRAND? HOW DO PEOPLE FEEL ABOUT YOU? WHAT SETS YOU APART FROM THE MILLIONS OF OTHER FISH IN THE POND WHO ARE IN YOUR INDUSTRY? AND, MOST IMPORTANTLY, WHO IS MAKING SURE ALL THESE QUESTIONS ARE BEING ANSWERED IN A WAY THAT GUARANTEES THE CONSISTENCY OF YOUR BRAND? LET STEPHEN HELP YOU DISCOVER THE ANSWERS TO THE FIRST THREE QUESTIONS BY BECOMING THE ANSWER TO THE LAST.