Excuse, Distraction, Generate, Effect. You are the figure. The bulb is the weight of your product idea or service. The mountain is the opportunity that awaits. It's the edge you are always moving up a cliff to conquer it. By doing the right things. Or are you making excuses and distracted? Are you merely hanging on? What’s the next step you need to take today??? Bring your product from the edge to the light. By generating the right effect.