As a physical space - East Yard was launched in 2017 by Kevon Gareth Foderingham as a creative hub and project of his art education and promotion non-profit organization, CFAFF/For Common Good, with the mission to promote and increase access to visual and performing arts, music, fashion, film and more for residents of Arima and environs. In 2021, in the wake of the pandemic, the need to streamline operations and the reality of the instability of donor funding for creative projects like East Yard, the decision was made to transform the project into an independent business entity, trading as East Yard Enterprises - no longer managed by CFAFF/For Common Good but working alongside. Fast forward to 2022 and East Yard Enterprises (still branded as East Yard) has become a multi-pronged creative social enterprise, operating in the first instance as an integrated creative consultancy that provides public relations, marketing, project management, and events management services for NGOs, organizations and private businesses committed to balancing profit and purpose.