Communications Impact, LLC (CI) is a privately held medical communications company that focuses its efforts on access, coverage, and reimbursement to support pharmaceutical, biotechnology, and device companies. CI’s staff is composed of health care professionals with experience delivering medical market research, communications, education, and marketing programs, specializing in access, coverage, and reimbursement. Team members include industry professionals, managed markets experts, educators/moderators, editorial staff, graphic designers, software programmers, and database managers. CI is differentiated by conducting “in-house” primary research, focusing on access, coverage, and reimbursement, providing a holistic market-based approach to marketing our clients’ products and initiatives, and focusing on how products fulfill customer-centric environmental needs. Specifically, we offer our clients managed care strategy and deployment, scientific/editorial development, graphic design, case-based learning initiatives, congress educational development, key opinion leader development, database design and monitoring, HECON development and support, payer segmentation and influence mapping, meeting planning and logistics, and moderating. Each of our programs stem from a sound strategic approach followed by the development of appropriate messages based on clinical, economic, and humanistic features that resonate with the payer target audience. Utilizing the most appropriate communication vehicles, we convey the message and ensure proper reach and frequency to gain support and uptake for the products we represent. By establishing a brand’s unique value proposition, we utilize tactics designed to influence access, coverage, reimbursement, and pull-through.