An inspiration. A celebration. A tribute. Inspired by Dubai – a city that embraces captivating contrasts, scenic beauty, ancient traditions and the luxuries of a cosmopolitan society, Nabeel Perfumes proudly present their ultra-luxury fragrance brand 'The Spirit of Dubai'. A vision of Asghar Adam Ali (Al Attar), the pioneer who founded Nabeel Perfumes in 1969, each of the fragrances have been created keeping in mind the same attributes that drive the thriving metropolis of Dubai - innovation, world-class quality, luxury, the utmost creativity and the highest levels of craftsmanship. Each fragrance is “concept – driven, artistic” and encapsulates one outstanding aspect of the city. The ‘First Generation’ niche collection launched in 2015 and embodies the very essence of Dubai - the sea, sand dunes, Arabian horses on the playground, Oud and Arabian hospitality, the opulent luxury and promising skyline of the city of hope, Dubai. Each of the seven ‘First Generation’ fragrances chronicle a particular element in the city, created with the intention to capture and ignite the wearer’s imagination. The following year, in 2016, the narration continued with The Spirit of Dubai's ‘Second Generation’ ultra-niche collection. Created as an evolution of the first seven fragrances, this luxurious line bridges the gap between the past, present, and future. The scintillating notes are a blend of the city’s ancient traditions and rituals, and its modern hallmarks culture. March 2019 brought a truly special moment for the brand’s legacy, with the launch of the highly anticipated, one-of-a-kind bejewelled perfume masterpiece, ‘SHUMUKH’. Paying tribute to ‘The Spirit of Dubai’, SHUMUKH, which in Arabic translates to ‘deserving the highest’, is the world’s most expensive unisex perfume.