Mishal, launched in 2003, has been engaged with some of the most dynamic organizations in the region to develop their communication strategy and solutions for better understand and creating synergies between different entities. Mishal has been at the forefront of communications solutions and is actively pursuing to improve the state of media and journalism in Pakistan. The team behind Mishal has been developing, creating and managing media entities and content for the last 20 years at various platforms. Taking this initiative to the next level Mishal has been actively pursuing to build the capacity of the media in creating better understanding the issues in global perspective. Mishal has undertaken the task to build the capacity of the Press Clubs and Associations in Pakistan by creating a knowledge-sharing learning platform for the media and journalists across Pakistan. The initiative will build the capacity through interactive workshops, conferences, collaborative thinking and media and journalism awards for the professionals in the field of journalism and media.