Stichting z25.org is an artistic research foundation for culture and innovation that develops and produces new-media art. Z25 wants to apply new-media in a innovative way within an artistic and cultural context. Z25 wants to conduct artistic experiments where meaning is created through new-media technology. As a research foundation z25 focuses on professionals and talents working in the field of new-media technology. These professionals have some years of experience in new media or the cultural sector and they are aware of the quirks and possibilities of new-media. Also they can make a distinction between purely technological development and technological development that can contribute the meaning creation or storytelling. The art productions of z25 are accessible to a broad audience. Z25 has the mission to speak not only to people already interested in technological developments and new ways of applying technology but to inspire a more general audience. The mission statement of z25.org Foundation is to create meaningfull experiences by using new-media in an innovative way. Z25 researches and develops new-media within an artistic and cultural context. Z25 explores the narrative possibilities of new-media. An important part of this research is the role of the user/viewer and the use of gameplay elements beyond the typical computer environments. Z25 explores the great possibilities when computer programming and computergames semantics mix with traditional storytelling.