Innovation By Design (IxD) is a transdisciplinary think-tank, design strategy and innovation boutique. With offices in Milan, Boston and Seoul, we design and prototype disruptive experiences by providing fast-paced innovation and project implementation. Composed of multidisciplinary designers, professionals and design researchers, we provide unique perspectives and implementable visions to some of the world’s largest and most visionary companies. IxD was founded in 2014 by Massachusetts Institute of Technology (MIT) professor and founder/director of the MIT Design Lab and the MIT Mobile Experience Lab, Federico Casalegno.