The Sikh Press Association is a news agency connecting the Sikh community with the mainstream media, working to: 1. Represent the Sikh community and provide accurate multimedia content for mainstream media globally. 2. Provide Sikh organisations assistance in getting their voice heard by the media e.g. by holding free media workshop training sessions with top level media individuals. 3. Run campaigns which highlight and promote positive Sikh news, stories, and events that are taking place across the UK and internationally.