neartuit is an affordable, easy-to-use, cloud-based content management system for creating and managing mobile content that provides real-time feedback on visitor patterns and preferences. Unlike static didactics or prerecorded tours, neartuit uses iBeacons to automatically display fresh, personalized content directly on visitor-owned smartphones, letting them create their own experience by choosing their own path at their own pace. neartuit also gathers visitor behaviour across venues to easily highlight potential partner and sponsorship opportunities.