Mera Kal is bridging the gap between aspirations and achievements and making modernized investment instruments accessible to India’s blue-collar and informal workforce. Our Why Mera Kal aims to break the cycle of using expensive and risky credit to finance life goals and enable customers with a savings-first approach to build their future. Along the way, we seek to address each of the following sources of inequality: Expensive & Risky Credit Lack of Social Security Exposure to Health & Life Events Lack of Access to Equity Markets We’re building a multilingual web app and a robust agent network to enable customers to put shape to their dreams - such as educating their children, building or buying a home, or retiring - and to work towards achieving these dreams. Mera Kal aims to be the partner of choice for financial and non-financial service providers in helping the next few 100mn customers in India achieve these life goals.