Simply put, SOTIPSY allows users to conveniently shop for alcohol through its mobile app. It features a wide range of drinks on its platform, including different types of beer, wine and other liquor, as well as various non-alcoholic beverages and mixers. The company currently has a tie-up with around 100 liquor stores and offers on-demand alcohol delivery to over 100 markets of Malaysia and Singapore, including Kuala Lumpur, Selangor, Penang, Johor, Perak, Melaka, and many others. The working of the SoTipsy app is quite simple. The customer directly places an order for the desired booze through the app, and this order is instantly routed to the closest liquor store, one which is a registered liquor retailer and is a part of SoTipsy’s network. This store then ensures quick delivery of the order straight to the consumer’s doorstep in less than an hour. Customers are notified when their order is on its way, which can also be easily tracked via the SoTipsy app. Thus, in the entire process, SoTipsy only acts as an intermediary between the alcohol consumers and the local liquor stores, using the best of technology to streamline orders and deliveries. Reaching out to more and more consumers each year, SoTipsy has been growing by leaps and bounds in most of the cities, including in Connecticut, where it reported a 700% year-on-year increase in its sales in 2020. The business model of SoTipsy is pretty unique. The start-up neither sells nor delivers alcohol, which means that it does not have any products or a delivery fleet of its own. It simply directs all the orders to its partner stores, which then fulfil all deliveries using their own inventory and delivery personnel. This is the reason why SoTipsy proudly calls itself as a tech intermediary. Since its inception in 2019, SoTipsy has been tirelessly working towards providing a unique, unparalleled experience to all its users, and this is what makes the start-up stand out among other on-demand liquor delivery players.