equation, part of the IDHL Group, is a digital marketing agency based in Manchester specialising in all things Paid. Our data-driven approach gives us a technical and analytical edge, ensuring we are focused on generating impressive results for our enviable client base. We make it our business to - in fact our geeky side very much thrives upon - keeping up to date with the latest innovations and technologies to ensure our clients are not only working with digital marketing professionals but experts. Equation may be a new brand, but paid media is far from new to us! We’re proud to be the expert paid media team behind award-winning digital marketing agencies WMG and Ingenuity Digital.