RVA Magazine was launched in April 2005 as a full color publication with a focus on street art, trendsetting local music and counter culture ideas coming from the Richmond, Virginia area. The mission of RVA Magazine is to cross-pollinate cultures and encourage the spread of new ideas across the Mid-Atlantic. The magazine was the first to use and has been credited with popularizing the term "RVA", which became the city's official moniker around 2012, and stands for a progressive, diverse and creative city. RVA Magazine has been the go-to source for alternative cultural and political news out of the Commonwealth for over a decade.