BlueCycle is a circular economy initiative which aims to reuse marine plastic waste generated from shipping and fishing activities. Its goal is to create new, high-quality material suitable for re-integration into industry, and to explore and promote a holistic approach to the sea waste problem. Our vision is to create a new “life cycle” for plastic fishing and shipping gear. We rely on current research, new technologies, innovation and creativity, and we propose sustainable solutions to the marine plastic waste problem. We adopt modern practices and operate with a view to protecting marine environment. We see the opportunities beyond marine plastic waste.