CREATIVITY IN STRATEGY // Insights creatively pursued, applied and packaged. If you conduct the same research in the same ways as your competitors, what advantage does that give you? By using old research methodologies in new ways and inventing new methodologies unique to each client’s research objectives, we explore more territory, more quickly, to find insights that others overlook. What good is data and analysis if it isn't brought into the world in a compelling way? If your audience doesn't care and isn't inspired, then all the research and strategy in the world won't matter. We believe creativity is the missing link between information and inspiration. We are The PARAGRAPH Project.