E3 is small start-up company based in Perth, Western Australia and we have developed a cutting edge electrolyte/protein sports drink mix, called E3 The Champion Formula. E3 has been very well received by triathletes, endurance swimmers,marathoners, rowers, cyclists, etc., from around the world. E3 = Electrolytes + Energy + Endurance Sign up on the website and receive your free sample! E3 The Champion Formula was created by Perth ultra endurance swimmer, Selwyn Jellie (53 years of age), because he is often seasick whilst swimming hours on end. Selwyn regularly does the Rotto Swim 20km, and also swam an English Channel Solo 32km, as well as the New York Manhattan Island Marathon Swim 42km. Read more about Selwyn's extraordinary swimming adventures on the E3 website!