MISSION: The Viroqua Food Cooperative combines a commitment to natural foods, superior customer service and the building of a cooperatively run business. We emphasize selling organic and local foods and products to promote the long-term health of individuals and the environment. As member-owners and as a center for community, we offer the opportunity to create together a work of enduring value. VISION: The Viroqua Food Cooperative is a successful, vibrant cooperative dedicated to its membership and community by providing products and services that promote diverse values.