With bricks-and-mortar offices in quaint, historic Princeton, New Jersey, U.S.A., and the tech-centric Chinese boomtown of Shenzhen, Guangdong, P.R.C, directly north of the Hong Kong Special Administrative Region, PrincetoNow Education bridges distinct cultures with graceful expertise. Yet as educational consultations and communications become increasingly fluid, our virtual reach extends far beyond our physical locales. Our company founder, Dr. Jay Ding, (Ding Jianzhong) earned his Ph.D. in Physics from the State University of New York at Stony Brook in 1997. After a successful academic and management career, working at several world-famous laboratories and for Fortune 500 companies, Dr. Ding founded PrincetoNow in 2004. Dr. Ding successfully anticipated the need for an elite hybrid of Sino-American college counseling. This service would combine academic field knowledge and admissions contacts with the ability to communicate confidently and clearly with students and their parents. As demand in China soars for the highest possible level of college education and college counseling, PrincetoNow guides qualified students through the maze of higher educational opportunities in the U.S.. That direction, of course, includes expertise in navigating the application journey towards the famous Ivy League universities for undergraduate studies and beyond. However, as stellar as those “famous eight” (Brown University, Columbia University, Cornell University, Dartmouth College, Harvard University, The University of Pennsylvania, Princeton University, and Yale University) private institutions of higher learning located in the Northeastern U.S. are, they aren’t necessarily the best fit for every high-achieving applicant from mainland China. With a scientifically-designed client intake assessment, PrincetoNow endeavors to make every effort possible to steer students to the schools where they will be most likely to find both personal happiness and academic success.