It is my belief that business can be a force for societal good and there is ample evidence to support this. Unfortunately, the opposite is equally true. However, the one clear thread that is emerging in recent times, especially in the wake of COVID-19, is the need for business to engage with society in a qualitatively different way. In my conversations with leaders, it is increasingly apparent that many of them have understood this link, taken it on board strategically and emotionally, but are still learning how to make it happen for the organisations they lead. How do they pivot from the established norms of what business does today to one that recognises this new reality? In this time where we are all learning, I would like to join them on their journey by helping leaders to reimagine leadership and their impact on society. I partner with executives to reimagine leadership together. This is done by: o Helping them identify and articulate their purpose o Challenging their beliefs so that they can obtain clarity on their goals o Facilitating a process of internal enquiry so that they know how to get there o Encouraging accountability measures to be put in place so that they stay the course