Companies that best adapt to change have clarity around who and what creates value. Conversation Agent is a cross-cultural consultancy that works with companies and leaders to translate what they DO into value through narrative. VALUE-CREATION FRAMEWORK To translate purpose into value, you need key elements on your narrative balance sheet: 1. Your Identity and Behavior: value in messaging, tone, interaction, attraction, transformation (Communication and Conversation) 2. Your Ecosystem: value in meaning, direction, relationships, community, convergence (Connection) 3. Your Operating System: value in competence, coherence, credibility, consistency, creativity (Compounding and Culture) A sustainable strategy will get collaborators, investors, and customers energized, your company habits will make it work. Beyond technical, scientific, and financial expertise, a culture that works connects strategy—how you make choices or purpose—with habits—how you do things, where you hold additional value. Practice 21 questions to take control -> https://bit.ly/21QsToPractice Conversation Agent was born as a blog in 2006. It became a consultancy in 2015. Maltoni is an experienced strategist who has created value propositions for several successful technical and scientific products and services and redefined brand and product/service value for 3 companies (Sungard Availability Services, IRMG, Cerexagri), along with several SaaS and DTC startups (Destiny Web Solutions, Venture for America accelerator program with First Round Capital, digital firms collaborations).