It’s time for a new story. A story of hope. Because we can’t fix the planet if humanity is broken. Let’s join forces to counteract despair - and bring back hope. We are a social enterprise dedicated to accelerate progress towards the 17 Global Goals with creativity and collaboration as key enablers. We believe in the collective act and that the power of creativity and innovation will lead to progress. With a yearly creative brief, made in collaboration with our knowledge partner UNDP, we invite brands, artists and youth organisations to support the manifesto and to activate messages of hope, creativity, and progress towards the 17 Global goals in their audiences. One message, many voices, amplified worldwide. ——— "HEART 17 IS ALL ABOUT THE POWER OF US. BECAUSE WE DON’T NEED PERFECT ACTIVISM - WE NEED ACTION. NO MATTER HOW SMALL. IT’S ABOUT OUR COLLECTIVE ACTION AND CREATIVITY, OUR ABILITY TO INNOVATE RELENTLESSLY AND OUR REFUSAL TO ACCEPT THE STATUS QUO, THAT WILL HELP CHANGE THE WORLD FOR GOOD. SO WE’RE HERE TO KICKSTART THINGS. TO HELP DRIVE A RADICAL SHIFT IN AWARENESS AND ATTITUDE.  TO HELP IGNITE THE HOPE THAT’S OUT THERE, THAT WILL SPARK ACTION AND EMPOWER REAL CHANGE. ALONE A RIPPLE. TOGETHER A TIDAL WAVE OF CHANGE."