Big enough to be comprehensive. Small enough to be efficient. Curious enough to be innovative. Smart enough to be effective. Young enough to be independent. Established enough to be in mid-town. We're a direct response agency built around providing solutions and delivering results. What can we do for you? Life. Budgets. Business. It's all a balancing act. Direct response marketing is no different; whoever strikes the best balance wins. Generalization vs. customization. Authority vs. empathy. Persistence vs. restraint. At THECOOPERGROUP, we spend our days (and some nights) working to deliver our clients' messages at the right time with the right tone in just the right way. We are THECOOPERGROUP. Interactive & Digital Marketing Innovative solutions for reaching audiences across the digital landscape using the latest technology – emails, banners, social media, mobile apps, websites and beyond. Print & Collateral Results-driven creative campaigns (consumer and B2B) across multiple channels including direct mail, print advertising, insert media collateral and on-site materials. Marketing Communications & Brand Development Tactical programs that strategically deliver brand messaging into the marketplace – from product launches and brand identification to fully optimized campaigns. Strategic Planning, Research & Analysis Best-in-class marketing strategies and audience touchpoints that ensure measurable results for analysis and development of future campaigns.