In the Beginning The Poptata story began in a makeshift gazebo on Portobello Road Market during the summer of 2015. Setting up amidst the hustle and bustle of the other colourful food stalls, Marco and Luca (the minds behind Poptata) looked at each other and smiled, sensing that their idea really was going to fill an exciting niche. It was the height of London’s casual dining revolution, and the pair had the brainchild to forge a brilliantly simple new strand within the emergent street food scene, which was opening up genuinely good food on the go to generations bored with the rigidity of sit-in restaurants. With more than 14 years experience in the Luxury Hospitality Industry, Marco and Luca decided to go back to basics and came up with a plan to offer Londoners something familiar and comforting, yet done in a very different way. Taking one of the best loved beacons of British culinary tradition, the (Italian pair) stole a march on their homegrown rivals and decided to celebrate the humble Chip. And Poptata was born, heralding the arrival of London’s best-ever-snack-time-favourite: STREET FRIES! The pair now have highly successful permanent residencies in Portobello Road, BoxPark Croydon, BoxPark Shoreditch and Tooting market and can also be found at some major festivals around the country, selling thousands of portions of stick-fingered-deliciousness to hungry festival goers, often the top selling F&B outlet on the ground.