VidRoll offers a full-stack private exchange that allows publishers and advertisers to connect in a decentralized way. VidRoll efficiently monetizes the explosive growth of new media channels across desktop, mobile and connected TV by offering an ad-supported model that empowers the relationship between advertisers and their target audience. We process massive amounts of real-time data that is used by advertisers to make decisions that improves yield and allows content publishers to realize the monetary value of their users. The operational efficiencies of our business model enable us to stay nimble at scale, which is critical in staying ahead of the ever-evolving online advertising industry. As an exponential organization, we deliver optimal performance that continues to fuel the growth our partners.