Social Media Monitoring and Analysis System for Online Reputation Management. KRIBRUM is a cloud-based service for automated monitoring and analysis of online discussions of selected object (brands, companies, events, personalities) in social networks, blogs and microblogs, online media, forums and communities, etc. KRIBRUM provides an accurate structured view of how your audience (consumers, potential customers, shareholders, partners, etc.) perceives the company’s and competing brands and market activities. Data are collected and processed using the proprietary web search and linguistic analysis technologies. Monitoring results are delivered in interactive visual form, convenient for further use in the following areas: Reputation management Information security Marketing efficiency