LVB is the expert for building beauty brands and elevating sales and image in Italy and DACH in the perfumery as well as the salon business. LVB is an acronym for “la vita è bella” which reminds us every day that we are offering products to consumers that make their lives more beautiful. A deep understanding of the markets, excellent relationships with all key players and the capacity to capture the essence of each brand are at the base of our work. Our work ethics: positive, proactive, dynamic, daring, always striving for the best quality results, ethical, transparent. LVB boasts a portfolio of skincare brands such as La Colline, Juvena, Zwyer Caviar Skincare, Luce di Sorrento, skin689, Cosmydor, haircare brand Marlies Möller. Our haute perfumery brands distributed in Italy are Min New York, Atelier Materi, Jean Poivre. Sarah Jessica Parker is our premium fragrance brand. We are a proud partner of Babor, No. 1 in professional cosmetics in Europe.