Mr. Prithviraj Saremal Kothari is a renowned name in the Bullion Industry. He has been instrumental in the development of the bullion market in India. Mr. Kothari has been in the family business of gold trading for over 30 years and counting. He has given some crucial advice to the Indian Government in helping them to make the bullion markets more organized. He has been the pioneer in introducing 'Instant International price based INR denominated bullion trading in India. He has played a vital role in the introduction of gold ETFs in India. Under his vision, RSBL has successfully launched India's first and only electronic over the counter bullion trading system, RSBL SPOT. He is the Chairman of Jain International Trade Organisation, Mumbai Zone, (JITO) an organisation promoting trade and welfare amongst its community members. He is the President of Bhinmal welfare association and Trustee of Mohankheda Tirth. He has been felicitated with the prestigious Jain Ratna award twice, once by Honourable President of India, Smt. Pratibhadevi Patil on 13th March, 2012 and second time by Honourable Chief Minister of Maharashtra Mr. Prithviraj Chauhan on 23rd April, 2013 for contributing remarkably towards the well being and upbringing of the Jain fraternity. Not taking away his ever increasing achievements, he is not an ordinary Bullion Man or a dealer; he is an Entrepreneur who wants to revolutionize the Bullion Industry. Jewellers & Bullion dealers only trade in Bullion but Mr. Kothari believes in turning one's dream of owning bullion with the best price in the Industry. He was appointed as National president of India Bullion and Jewellers Association (IBJA) in 2019 for tenure of 5 years (2019 – 2024).