Apart from being a superior event & retail WiFi provider, the true value of partnering with WiFi-It Events lies in the provision of comprehensive, intelligent analytics which can be utilised to enhance event or shopping experiences. With sophisticated technology and strategic application, WiFi-It Events ensures that rights holders obtain significant return on their investment in the form of functional data and tools for use in improving the efficacy of their store/event layout, consumption and Customer Relationship Management. Use of actionable insights enables organisations to segment and micro-target consumers with relevant content to enhance campaign success.