A brand touches if it’s a cut above the rest At Larsson-Duprez, a new generation advertising agency based in Barcelona, we create together with our clients, honest new brand expression proposals, in order to accomplish more tangible identities, in a more a/effective way, with touching stories that entertain, engage and move. Why? Because we are in a new paradigm where consumers are also a new channel and a new content generator. Because new media is the new fear. Because time is the new social currency. Because now it’s about dialogue instead of preaching, credibility prior to audience, and because we are in a market where communication diffusion works with social energy. Thus we believe that dialogues between brands and persons can no longer rely on flat 360º strategies but on spherical communication. The consumers are the central characters that can interact with a wide universe of products, services, media, channels, platforms, all of which surround them daily. From a creative perspective, this represents a unique opportunity to set yourself apart. We are a new generation agency because we can evolve with these changing times, and we envision creativity and strategy together as one. And last but not least, we love to think we contribute not for the best brands OF the world, but for the best brands FOR the world.