Academics' Choice Awards™ help parents and educators validate claims such as "better thinking” and “educational toy” with a qualified, scientific and objective approach to evaluation. Academics' Choice Awards™ bring recognition to the best thinking-based products in the industry. Our mission: to help buyers find the best brain-boosting material on the market. We help parents and teachers distinguish between “class-time fillers” and genuinely effective learning tools that stimulate the mind, and provide potential for the student to fully develop higher order thinking skills. Academics’ Choice™ is the only international awards company designed to bring increased recognition to publishers, manufacturers, independent authors and developers that aim to stimulate cognitive development of the mind. A panel of highly qualified academics, parents, teachers, homeschoolers and children evaluate products based on educational benefits such as higher-order thinking skills, character building, creative play, durability and originality. Only the genuine “mind-builders” are recognized with the coveted Academics’ Choice Award™.