Founded in 2016 by Alibaba alumni and based in Shanghai, Lance has a unique cross-cultural team of over 100 employees. We are specialists in content creation and operation, using content and data-driven principles to build durable brand equity. Lance has a huge amount of KOC resources with more than 3000 signed KOCs and 500 signed models to continuously provide quality content for brands. Lance is a strategic partner of XCXD, a veteran e-commerce operations provider established one year after the founding of Alibaba (2000). XCXD is one of Tmall's most accredited operators with RMB 3.5+ Bn in GMV (2018), serving top international brands such as Dyson, Bose and Benz exclusively as long-term strategic partners. We provide one-stop solution to international brands to help them develop their China presence. Up until now, Lance has established partnerships with more than 10 famous international brands. Lance is a recommended Tmall partner. We provide end-to-end services including: • Multi-channel store set-up • Multi-channel digital marketing and content • Comprehensive store operations and optimization • Online branding and positioning • Warehousing & logistics management • Supply chain management • CRM • Price monitoring • Strategic consulting • Data analysis and competitor benchmarking • O2O • Market entry • Livestreaming (Store + Super KOL) • Short Video Production + Seeding Lance EC provides the above services for businesses operating in China. Clients represented include: SMEG, Elvie, MTG Group, Philips, Skin Inc, Hewlett Packard, Vitao, Premier, Cath Kidston, Cambridge Satchel Company, REFA, Melvita (L'Occitane Group Brand) Lance EC is headquartered in Shanghai with additional operations in Hangzhou and Hong Kong.