Brand New Gallery is a space devoted to contemporary art, suspended halfway between a gallery and a center for cultural promotion, a platform where artists, curators and collectors can meet and exchange ideas. Brand New Gallery is the brainchild of two art historians, Chiara Badinella and Fabrizio Affronti, whose aim is to promote the work of foreign artists known internationally but as yet never seen in Italy. The name itself, Brand New Gallery, exemplifies their intention to participate actively in the international art scene with concrete projects.