"If no one asks me about it, I know. If I have to explain it to someone who asks, I don't know." That much - or is it rather little? - Augustine knew what to say about time in the 4th century. In all epochs, hardly anything has stimulated philosophical thoughts, works of art and profound aphorisms and, beyond that, produced scientific insights as: time. The invisible force that constantly pulls us from the past into the future and which makes our life possible in the present. Its significance for our existence cannot even be grasped metaphysically. Still, we have to keep up with the times. That's why people invented clocks and calendars. And looking at clocks and calendars, we asked ourselves: Can't something be developed that expresses the value and preciousness of time through its aesthetics? And at the same time gives us a greater sense of the NOW, the present in which we live? Our answer is the LIFEoCLOCK.