POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving Enterprise planning and the promotion & distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe. This industry-wide effort of POI produces a roadmap on how trading partners can continuously improve their approach and profitability through real-time, relevant promotions. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative Enterprise planning and promotion optimization. The focus is on the consumer/shopper through sales, marketing, and merchandising strategies. The POI executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. Join POI today and have access to a network of peers who are focused on making a difference in the CPG industry. Also have access to collateral and tools that will help you on your organization’s journey to increased efficiency, effectiveness and profitable growth.