Vegan, Cruelty-Free, Non-Toxic, Paraben-Free, Color Cosmetics. Made fresh in our on lab. Our Story: Ashley Prange was working as a nuclear analyst in D.C. when she decided that going "au naturale" [sans makeup] shouldn't be her only way to avoid breakouts & irritation. She did her research, dubbed her coffee grinder a mineral mixer & set out to create makeup that would leave her skin as happy as it was after a week of nakedness. Her mission was to use exclusively healthy, natural & ethically sourced ingredients in order to develop a replacement for each and ever product in her former beauty routine. Her skin's newfound glow didn't go unnoticed, and it wasn't long before she had a waitlist of personalized orders from friends & colleagues. In 2011, Prange began her e-commerce business, Au Naturale Cosmetics. It has since evolved into both a brand & a cause responsible for starting a Clean Beauty Revolution all over the world.