We are a consulting team to help you not throw away your shot. Backline Business Consulting specializes in providing business operations coaching and implementation to entrepreneurs in creative industries — focusing on the business of their business so they can be driven by their passions. Founder Jen Martensen's expertise lies at the intersection of business and creativity, leveraging extensive career experience in management roles in the music industry and digital advertising/marketing. A leader and connector with a penchant for designing business operations processes, teams and systems and improving efficiency, Jen is an organized and creative problem solver whose main talents also include developing contracts and agreements, project and vendor management, and estimating, budgeting, financial planning and performance analysis to define and achieve goals. All about "how," Jen forges step-by-step paths to get from here and now to bring grand ideas into reality. Jen is very capable of collaborating and communicating with a wide range of personalities, roles, levels, as well as team and company sizes to develop mutually-beneficial relationships. Backline also offers business writing and editing, light graphic design and technical capabilities for marketing content creation.