25+ years of DRTV experience 80+ brands - from Apple to Verizon Wireless SCRIPT WRITING | CREATIVE DIRECTION | CONSULTATION | PROJECT MANAGEMENT | TURNKEY TESTIMONIAL SERVICES | PRODUCTION Darrell Williams has conceived, written and overseen production of some of the DRTV industry’s most innovative and effective work. He helped pioneer the use of half-hour television to drive retail sales for Fortune 500 companies and was among the first in the industry to champion and create “drive-to-web” DRTV. He was instrumental in developing and evolving program formats such as the “Storymercial” and “Documercial.” His efforts have gained national recognition by winning multiple awards for imaginative, successful long and short form DRTV. He has managed creative teams, headed the development of national advertising campaigns, and led creative development efforts in new business.