Genero Solutions AB was founded 22 years ago by four entrepreneurs who wanted to make the life of the field sales representative easier and smarter. By being open to new ideas and methods Genero quickly became Sweden's leading sales automation tool. The tool – Genero Sales has over the years grown into a flexible system that now supports all the needs of the sales representatives and also their managers need of control and follow-up Genero Sales is as of today used in 14 different countries by over 200 sales forces. The unique thing with being a Genero customer, apart from the benefits if the market leading sales tool, is to gain access to Generos long experience and knowledge about how to optimize the efforts of the sales force. As a Genero customer you have a dedicated key account manager who supports and guides you towards the best possible way to develop and help the sales force and optimize Genero Sales to fulfill the needs of your organization. The key account managers at Genero all have an extensive experience of working with sales forces in multiple countries and in different types of organizations, from big international enterprises to small local sales brokers. This makes Genero more than just a sales tool, we are a partner to consult with so that you can make your sales force reach their full potential.