SITE makes possible the connection between motivational experiences and business results. It is the only global organization dedicated to linking professionals in the travel and motivational events industry with the business leaders who seek improved performance through these experiences. SITE has been defining this industry since the organization was formed more than three decades ago, as the Society of Incentive and Travel Executives. SITE Florida & Caribbean members represent airlines, cruise lines, corporate buyers, destination management companies, ground transportation companies, hotels and resorts, incentive houses, official tourist organizations, trade publications, travel agencies and supporting organizations such as restaurants and visitor attractions.