Roots Finserv is a securitization auction marketplace in India that provides a meeting place for lenders, originators, and investors. The demand for credit in India is well understood; in the MSME segment alone there is a credit gap of $350 BN. However, most of the innovation has focused on consumer origination and last mile delivery. While both foreign and domestic investors seek attractive yield assets, the instruments to provide exposure to this asset class have been limited. Roots is disrupting this segment using technology and data.