Building businesses through television, It's Relevant, LLC creates custom television networks for public spaces across the United States. Focused on quality video programming and integrated promotional tools, the networks work for the businesses and their customers. It's Relevant brings the right content to the right people through strategically placed televisions in medical offices, restaurants, arenas, salons, car dealerships, hotels, offices, libraries, pharmacies and more in 18 U.S. states. Clients include Jersey Mike's Subs, American Family Care, Mercedes-Benz, and the Webster Bank Arena. It's Relevant licenses professional short-form television programs from producers all around the world. With thousands of people in production contributing to the program lineup, and 40+ categories of content to choose from, there is truly something for everyone. Also built into the company's proprietary non-looping playback engine are a host of live social media display tools, carefully designed to encourage followership while keeping the hosting location's reputation management in mind. Other than being an affordable solution for businesses of all sizes, IRTV does 3 things extremely well: 1. Gets people to watch your TV. 2. Provides a way to market to people, and make more money for your business as they watch. 3. Automates everything- requiring virtually no effort on your part. Originally launched in 2011 as a hyper-local news video company, It's Relevant produced close to 10,000 original video stories. The productions attracted millions of views each year online at itsrelevant.com, via native mobile apps, in optimized search through YouTube/Google, and on Television.