Electric Collective was founded by Ali Smyth, with the aim of creating a platform for talent to strategically build, strengthen and grow their brands via innovative avenues. As well as some of the countries most sought after lifestyle brands and venues, Electric Collective Fashion division was co-founded by Adriana Glass and Ali Smyth. With expertise honed over two decades working with leading luxury, emerging and high street brands both in Australia and abroad, Adriana and Ali are passionate about crafting effective, tailored public relations strategies to support business growth. With a focus on long term engagement, Electric Collective nurtures new talent and established brands alike, creating new opportunities both locally and globally.